Vikram Madan - Artist & Author
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Art with a Sense of Humor, since 2014

Art for the Many

7/12/2014

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Picture
I want people to enjoy and share the art experiences I create. When I first started selling original art, I found my initial euphoria starting to get tinged by the thought that only the people who bought the original art would be able to enjoy it. My thoughts naturally turned to exploring how to make reproductions so that I could make the images available to the most number of people.

Several things go into the making of a good reproduction: quality photographs of the original, the printing technique used, the printer technology used, whether to scale up or down, etc. In the end it becomes a trade-off between trying to use the best possible equipment and materials and producing a print at a price point that people can afford while making it economically feasible.

For example, depending on the size of the original, I will sometimes photograph it myself, or I will sometimes ask Fine Art Photographers to photograph it in a controlled environment with carefully balanced lighting. The latter costs money which has to be factored into the price of the prints. Substrates vary from fine-art archival paper, to museum quality paper, to museum quality high grade canvas. The better the substrate the more it costs. Some printing technologies do a great job producing the original colors - others not so much. Guess which one costs more...

Here is one example of a reproduction where I pulled out all the stops and created a life-size reproduction using professional photography and the finest museum-quality giclée printing done by fine-art specialists. The result is so good it is practically indistinguishable from the original! Now that's what I call a fine-art reproduction! 

So who wants to buy one of these fantastic limited-edition giclées ???



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